CONCEPT ART FOR TICTAC

 It’s TICTAC, it’s freshy, it’s fun, and it’s in German (get over it) :)

Collaborating with the über-talented DELI pictures, we produced dozens of sweet-and-spicy designs paving the way to the final result. Here are some of the style frames, concept arts and character designs we rendered along the way.

IN THE BEGINNING, all was a clam sea and bright light… and a city of refrigerators with little fans mounted on top of them. Yep, that was that.

Taste that fresh mint leafs hair!

CONCEPT ART FOR "BARNY"

We wanted to create a realistic, yet magical, surrounding for Barny, and as a result we needed to find a way to integrate Barny products in the environment in a natural way.

We threw 5Kg of pure chocolate from our roof top in order to create a “natural” look to the rocks.
Then we baked a cake to illustrate how the Barny mountains would look. What a yummy project! :)

Concept art for Yoplait "Shtoozim" commercial

Shtoozim is BACK! We are excited to introduce the new episode in the "Shtoozim" series.

The idea behind this commercial was a new Yoplait product which is half Strawberry half Banana.

 The world that we have created follows the same principal.

 Strawberry village design

Banana village design

We were asked by the director to design half Strawberry half Banana dog :-)

Good things begin here- CONCEPT ART

We are delighted to introduce our concept art for "Good things begin here" campaign for the National Lottery.

In the first commercial we were asked to create a robot entirely of bicycle's parts.

And hmmm... it had to also be cute...

 

Awesome and weird character design

We were asked to design a series of characters for a hardware/DIY retail chain.

Introducing - lovely Ms. Gardner and Mr. Builder, a bit clumsy Mr. Carpenter, little Ms. Hairdo and their friends.

See a few directions we played with.

Shedonim character design- part 2

 Take a look at the second part of the "Shedonim" creation process.

Once the general concepts were approved, we've tackled the major issues that had to be solved prior to 3D modeling, like how the "Logo" haircuts would look like in 3D, facial expressions, model sheets and etc. 

Approved concepts 

 We designed LOTS of haircuts and hair styles for this little fellow, some of them are really ridiculous :)

 Basic model sheets and some facial expressions

Happy New Year!!!

HAPPY ROSH HA'SHANAH! Our designers went ballistic on the "Happy New Year" greeting card  

GET IN SHAPE: character designs

"Get in Shape" is a sharp and funny series of 2D&3D animations, portraying a dysfunctional team 

no one is really endorsing.

So come by and visit behind the scenes of our dream team and Get in Shape !

   

Creative Directors: Elad Izhaki & Alex Kizin, Gravity 

CGI: Gravity

Meet the dream team & Get in Shape

Get in Shape is a sharp and funny series of 2D&3D animations, portraying a dysfunctional team no one is really endorsing 

So come by and meet the dream team and Get in Shape

Creative Directors: Elad Izhaki & Alex Kizin, Gravity 

CGI: Gravity

This funny and beautifully designed 2D & 3D animation is debuting a series of 5 athletes, all very eager to excel, despite their extremely poor capabilities on the field.

This clumsy hilarious runner will not stop from trying for the Olympics, as his team members will try to triumph for the Gymnastics & Swimming World Championships, Tour de France and the Grand Slams. Each episode in the series will debut in time for the next world event.

Little elves character designs for Strauss

This journey will take us through our working process in search of the ideal characters that will become the official face of Strauss group's sweets product line (Strauss being one of Israel's most established food & beverage companies).
In our quest to find the just the right look, our designers looked for inspiration in the look, feel and shape of the official company logo, while finding fun ways how to implement them in the design. This R&D stage was extensive yet very rewarding as you will see.